before anything else, you must know who you are, your target audience & your Value.
Who You Are
No matter what, your art needs to be a reflection of who you are. For instance, if you don’t like the great outdoors, you probably shouldn’t be a nature photographer lol. Over time, I learned that I love romantic wedding and family photography with a timeless film-like aesthetic.
Your Target Audience
It’s even more important to find out who you are speaking to in every marketing venture, down to your tone of voice. I have two audiences: 1. The bride in her 20s that values high-class aesthetic paired with an unforgettable experience 2. The mother in her 30s that also values a high-class aesthetic, but ultimately desires to capture the beautiful, joy-filled life she strives to create for her family each and every day.
What do you bring to the table that others do not? That’s your selling point and what you should be communicating consistently to your target audience. I make sure to tell potential clients that I’m different than the average photographer. I want to create a fun experience where my clients feel confident and free to express emotions in a natural way, with a simple booking process, no travel fees, time limits, or expiration dates. As simple & flawless as possible!