Posts in Business Tips
Inside The Camera Bag: The Full List Of Gear Used in My Photo Biz

I purchased most of my gear through Amazon because their prices are competitive, their delivery times are fast, their return policies are amazing, and their customer service is great!

I'm an affiliate for Amazon, which means I get a small commission whenever a purchase is made using one of the Amazon links on this page. It doesn’t cost you extra, so I’d definitely appreciate it if you’d purchase through these links!

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Business TipsSarah White
13 Must Have's For Your Photo Business Toolkit
13 Must Have's For Your Photo Business Toolkit

At the beginning of L&B, I knew nothing about running a business! Fast forward and I have an almost 6 figure business where I’m confident in each and every tool listed below. For details on how I use each, sign up for a mentor session here.

Business TipsSarah White
The Ultimate Guide To Creating Your Business Plan

As a creative entrepreneur, it’s extremely important to set goals so we can work from a place of rest, not hustle. One way I do this each year is by creating a Business Plan!

This initially sounded boring and time consuming, but quickly changed after I hit my goal salary 11 months after starting my business!!!

Ready to reach your goal salary within your first year of business?! Keep reading!

The Ultimate  Guide to Creating Your Business Plan

before anything else, you must know who you are, your target audience & your Value.

Who You Are

No matter what, your art needs to be a reflection of who you are. For instance, if you don’t like the great outdoors, you probably shouldn’t be a nature photographer lol. Over time, I learned that I love romantic wedding and family photography with a timeless film-like aesthetic.

Your Target Audience

It’s even more important to find out who you are speaking to in every marketing venture, down to your tone of voice. I have two audiences: 1. The bride in her 20s that values high-class aesthetic paired with an unforgettable experience 2. The mother in her 30s that also values a high-class aesthetic, but ultimately desires to capture the beautiful, joy-filled life she strives to create for her family each and every day.

Your Value

What do you bring to the table that others do not? That’s your selling point and what you should be communicating consistently to your target audience. I make sure to tell potential clients that I’m different than the average photographer. I want to create a fun experience where my clients feel confident and free to express emotions in a natural way, with a simple booking process, no travel fees, time limits, or expiration dates. As simple & flawless as possible!


Keep in mind, the steps above take time and may slightly change as you grow. But with good vision, it will be much easier to create your business plan!



Okay, let’s get this party started! Creating a business plan as a creative entrepreneur is like building the foundation for your dream home. Without it, the house will not be sturdy and may not stand through time. So let’s put the extra effort in your business so it can last!

Gather Materials

Begin by gathering personal & business budgets, expenses, investments, savings, insurance, etc. Setting goals in your business always comes down to the numbers, so that’s where we will start!

DESIGN THE Blueprint

Next, you’ll need to create a spreadsheet to visually see all of your data in one place. My personal favorite is Google Sheets which comes with any Google personal or business account. If you want to jumpstart your organization, feel free to grab my FREE Business Plan Template below! You need a working Gmail account to access the document.

Start Building

No matter what type of spreadsheet you use or create, input the following:

  • Personal Budgets (I manage mine on which is SO easy!)

  • Business Expenses

  • Services & Products, Pricing, % Each Makes in Your Business

  • Average Working Hours (marketing, setup, travel, session, delivery, education, etc.)

  • Off Days (vaca, rest days, sick days)


  1. Add up all expenses & choose a goal salary that will cover everything (and then some!)

  2. Break down each service by price and percentage of business.

  3. Compute how many sessions you need per month/year to reach your Goal Salary!

  4. Last step, add up working hours vs. off days and you’ll see whether you can realistically accomplish your goals!


Last but not least… you heard me right, host a party! Once your dream house is finished (woops, I mean business plan), then it’s time to celebrate each milestone! As a creative entrepreneur, it’s so easy to get caught up in comparing yourself to others and wasting time on projects you don’t need to focus on.

By taking the time to be thankful at each milestone, you’ll be more grateful and fulfilled in everyday life.

Thank you for taking the time to read all of these steps to creating your business plan! I’m excited to hear how yours went and how you reached your goals!


Sarah Ann

Business TipsSarah White
A Step-By-Step Guide on How To Start Your Own Photography Business

Do you enjoy working from home in your yoga pants, setting your own hours, and living a life of creativity? You’ve come to the right place.

Starting a photography business has become quite an easy task for the average person in this day and age. There’s attractive benefits, no prerequisites, and moderately low investments required to begin.

However, creating your own business as a creative entrepreneur comes with its own time investment that most people don’t take into consideration. Plus there’s lots of legal things we must do to protect ourselves from getting sued or going into debt. It’s not all boring or scary, but it’s all necessary to know as you begin to make some big decisions.

So let’s talk about it!

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Time Investment

First, you need to figure out whether your passion is just a part-time hobby or a full-time business. For instance, are you a mom with three children looking for a creative outlet? Or a full-time employee looking to make a career change?

Part-Time Hobby: If you simply want to take pictures and be done with it… then you you’re ready for a part-time gig selling prints online, second shooting for other photographers, or starting a simple blog educating others.

Full-Time Business: If you have more time to create a brand around your photography, invest in your own gear, create client resources, products, contracts, manage taxes, track mileage, and consistently show up on all marketing platforms… then you’re ready to dive into starting a full-time photography business that I can help you with!


remember- if you charge money for your services and products, you must set your business up legally


20 Steps

Now that you know your level of commitment, here’s my go-to list of 20 Steps to Starting Your Own Photography Business! Rest easy, these can be gradually completed within your first year of business.

  1. Attend a Workshop

  2. Learn Camera Settings, Lighting, & Prompts

  3. Invest in Gear + Insurance (P.S. I know a great guy!)

  4. Choose & Learn Your Editing Program

  5. Choose Backup Storage For Images (I love Dropbox!)

  6. Choose Image Delivery Platform (

  7. Join Local Photo Groups

  8. Trade Headshots & Lifestyle Images with a Local Photographer

  9. Create Your Products / Services

  10. Design Your Brand, Business Name, and Logo

  11. Create All Marketing Platforms - Website, FB, Insta, Google My Business

  12. Register for an EIN Number

  13. Register with your State/City

  14. Get Set up to Pay Sales Tax (if selling products)

  15. Open a Business Checking Account

  16. Create a Business Plan - (read my blog on The Ultimate Guide To Creating your Business Plan!)

  17. Choose Client Management System

  18. Create Contracts (The Contract Shop), Scheduling/Invoicing (Acuity, my lifesaver), and Client Guides for Sessions

  19. Offer Free/Discounted Sessions To Test Client Resources, Gather Feedback & Reviews

  20. Participate in Styled Shoots to Grow Your Portfolio


Let’s Do This!

Alright creative entrepreneurs, you’re all set! I cannot wait to see you build your photography businesses from the ground up and will be cheering you on the entire way. Get ready to be a blessing to SO many people, because they will cherish your images forever. I believe we have the best job in the world! Go get em =)


Sarah Ann

Business TipsSarah White