In our modern world, maintaining a properly branded website is of the utmost importance for any business aiming to reach their ideal customers or clientele. However - creating, designing, & maintaining a website takes time & energy that you might not otherwise have. I've been designing Squarespace websites for over 5 years for various types of individuals & businesses with my dream clients ranging from weddings, clothing boutiques, spas, direct sales, or other female targeted businesses. I love organic themes, moody colors, & natural elements as a part of the overall design.
If that sounds like you, let’s get started!
I like to keep things simple. Receive 10% off your First Annual Squarespace Membership. Free One Year Custom Domain. Free One Year Branded Email. Blog integration. Calendar. Social Media Integration. One Product Revision. Live Training.
2. Book A Consultation
I love to get to know my clients on a personal level to make sure that we're a match made in heaven! The more details you can provide, the better. I want to share in your excitement & plan something amazing together! We can meet in person at my studio in downtown Jackson, TN or over Facetime. Please feel free to bring other coworkers / staff so that I can hear everyone's heart behind your website design!
3. Let’s Get Organized
Below you’ll find all of the benefits & features you’ll receive with Squarespace, why you should choose L&B as your designer, FAQ’s that have been asked by past clients, and last, all of info you’ll need following the project completion! Please read everything before our first consultation & begin gathering all the current website assets at your disposal.
BENEFITS & FEATures
Squarespace was designed with the do-it-yourself user in mind, making it easy for you to maintain, update, & monitor your website on your own. In other words, once I design it, it's easy for you to manage! You can even use Squarespace's suite of mobile apps to track your site performance in real time, long after the project is complete.
PEACE OF MIND
Squarespace is a self-contained platform where there’s never any need to update software, plugins, or widgets, patch security vulnerabilities, or worry that changing one component might break something else. It also means there’s rarely any need to investigate or pay for third-party apps or plugins since most functionality is native to Squarespace.
BUILT IN SEO STRATEGY
Every Squarespace website is equipped with all the elements needed for a strong SEO strategy. Each site also generates a sitemap automatically that helps Google crawl understand, & rank a website.
YEARS IN THE MAKING
Squarespace launched in 2003 & has grown steadily since, gaining over a million customers over the years. It is a well-funded & a well-regarded company.
24/7 AWARD-WINNING SUPPORT
The Customer Care team at Squarespace is available seven days a week, 24-hours a day, & has won several awards for outstanding customer support.
Squarespace templates are beautifully and thoughtfully designed to incorporate cutting-edge UI/UX best practices, which means you will have the best of the best in “form & function” baked right in.
Mobile traffic now accounts for more than half of all website traffic. With that in mind, it’s critical that websites perform across any device & screen size. Every Squarespace template includes a unique mobile experience that matches the overall style of the website, so content will look great on every device, every time.
Squarespace offers free SSL (Secure Sockets Layer) certificates for all Squarespace Domains & third-party domains connected and pointing to a Squarespace site. With SSL enabled, your website visitors will enjoy a secure connection on every page.
ROOM TO GROW
Squarespace was designed for everyone from bloggers to musicians to online retailers, so you can be confident that your website is robust & flexible enough to grow as you do.
why sarah ann white
L&B WEB design
I HAVE WHAT IT TAKES
I've held an assortment of jobs throughout the years from being an executive assistant, professional organizer, international logistics manager, painter, photographer, & even a coach. I thrive in environments where I can bring order to chaos. My experience in design paired with my knowledge of the Squarespace database, puts me in a position to create a website that not only looks beautiful, but meets your strategic needs as well.
I’LL SAVE YOU TIME
One of the major benefits to working with me is the time you will save creating & designing your own website. Sure, you will get to manage it afterwards & have plenty of time to get the feel for it, but all of the upfront research, design, and brand communication can be done in a jiffy because of my experience with Squarespace & knowledge of website best practices.
I’VE GOT A PLAN
Building a website can be overwhelming & is much easier if there is a well-honed process in place. First, my process includes an In-Person Consultation so that I can truly get to know you & your business, your target market, & your end goals. We will go over all of your assets, create an outline for your website, & then I'll get to work! Last, we will have an in-person training on how to use your new website.
I LOVE MY CLIENTS
One of my favorite clients to brag about is The Aeneas Building in Downtown Jackson, TN. Their calendar was slowly losing bookings for weddings & they needed a major revamp to their very dark & grismal website. I suggested a fresh coat of white paint to update the interior of the ballroom, I then captured some images of the new look, then transferred, created, & designed a brand new website geared toward wedding clientele who valued a venue with charm & elegance. After just three days of the website going live, the venue proudly booked 10 new wedding clients for the year & continue to book more!
clarity is key
WHAT IF I WANT TO LEAVE SQUARESPACE IN THE FUTURE?
If for some reason you want to move your website to another platform down the line, Squarespace lets you export content quickly & easily. Read more about that here.
CAN I TRACK METRICS?
It’s easy to add Google Analytics tracking to your client’s website. Also the Squarespace Analytics App lets you use any mobile device to review site traffic, see the most popular content, & track how visitors find your site.
CAN I TRACK MY WEBSITE’S PERFORMANCE?
It’s easy to add Google Analytics tracking to your website. Also the Squarespace Analytics App lets you use any mobile device to review site traffic, see the most popular content, & track how visitors find a client's site.
IS THERE ANYTHING SQUARESPACE DOESN’T DO?
While Squarespace is robust & powerful, there are times that it isn’t the best fit for your needs. Squarespace isn’t currently built to support:
Memberships, paywalls, or restricted content areas. (There are customer accounts for the Commerce Plan.)
Anything that would necessitate integrating with a third-party API, other than integrations with Orders API (details here)
Inventory management software or point of sale systems
Duplication of entire sites
CAN I PRESERVE MY SEO?
If you already have strong search rankings for key pages or blog posts that you'd like to preserve, switching platforms may cause a temporary dip in established search ranking. With Squarespace, however, that dip can be significantly reduced. First, Squarespace supports importing from most popular blogging platforms, letting you keep the types of content that often contributes the most to your SEO rankings. Second, it’s easy to customize URLs so inbound links will continue to work. Third, if some pages don’t migrate over to Squarespace, it’s simple to create redirects that preserve those pages’ SEO value.
CAN’T I JUST HAVE A FACEBOOK PAGE?
Facebook is important & can drive traffic & sales, but it’s not a substitute for a website. Facebook is akin to having a booth at a farmer’s market—lots of foot traffic but the creative freedom is limited, the signal-to-noise ratio is low, & at the end of the day, the visitors belong to the market itself.
WHAT ABOUT OTHER PLATFORMS?
There are many fair & thoughtful discussions on the merits of other platforms. Here are a few of the best comparisons.
it's now complete
AFTER THE PROJECT
A successful project culminates in a smooth handoff of website management & ownership to you, my client. I want you to execute this critical transition flawlessly! This guide provides advice on topics including:
Squarespace mobile app recommendations
In addition, I’ve included a downloadable client handoff guide, A Guide to Your Website, that you can use at any time. It highlights Knowledge Base resources that will give you the confidence to manage your new website!
SITE CONTRIBUTORS & OWNERS
In many cases, you will want multiple people to have access to your new website. Here are some tools to understand the differences between permission levels, and how to send invitations to each contributor.
After we are done with the project, you will take over as the website’s primary owner. Once permissions are transferred, you have the option to either remove me completely, or keep me on as a contributor. Here’s a guide on how to transfer ownership.
PLAN AND SUBSCRIPTION PERIOD
Squarespace offers a range of products & plans. This guide can help you figure out which plan will best fit your needs. Here are some subscriber-friendly policies:
Annual billing plans are offered at a discount to monthly plans
Annual billing plans come with a free custom domain for one year
Annual billing plans can be canceled at any time & Squarespace will refund subscription fees that have already been paid on a pro rata basis
Subscribers can upgrade or downgrade between plans at any time
Squarespace sites become publicly accessible as soon as they are upgraded from trial to paid subscriptions, so payment information should be submitted only when you are ready for your new website to go live. You will be in charge of paying the subscription fees.
DOMAINS & DOMAIN MAPPING
You can purchase a custom domain from Squarespace, transfer a domain you already own, or connect a domain hosted with a third-party provider. Regardless of who provides your domain, it can take up to 72 hours from the time a custom domain is correctly connected to a website, to when your website will be accessible at the custom domain.
I will need access to help you set up components of your websites that require your login or other confidential information.
Some common examples:
CLIENT HANDOFF GUIDE
Once your project is complete, you will be supported by Squarespace through the Customer Care team & the extensive Knowledge Base.
Squarespace has amazing free bi-weekly webinars that you can check out. You can tune in for a walk-through of the platform's main features & ask their team questions live via chat.
Squarespace has a range of mobile apps that will help you manage & monitor your new website.
This app lets you manage your Squarespace store on the go. You can use the app to scan shipping labels, fulfill orders, manage product inventory, & contact customers.
This app gives you tools for writing, editing, & managing blog posts on the go.
You can use this app to view & track site traffic, see the most popular content, & track how visitors find your website.
PORTFOLIO APP (IOS ONLY)
Syncs with Gallery Pages on your Squarespace website, allowing you to take & display your work on the go.
it was a pleasure
Thank you & Goodnight
It was such a pleasure getting to work with you on creating your new website! I thoroughly enjoyed listening to your heart behind your business & helping you communicate your story to your ideal client. Please keep me updated on how Squarespace works out for you. I'm only a call or text away for anything you need!
Blessings & love,
Sarah Ann White